Case study · Commercial production · Oro Valley, Arizona
Pima Federal Credit Union
Their first commercial since 2017 had to feel familiar without looking backward. We found the story in the financial milestones people actually remember.
ConceptPre-productionLocation scoutingFilmBroadcast and vertical edits
2 daysTo the first edit
1 weekTo final delivery
3Formats for broadcast and social
The challenge
Pima Federal wanted to return to broadcast with a modern piece that still felt unmistakably like the credit union its members had known for years. The production also needed to move quickly and work beyond television.
The choices
- 01Refined the script, storyboard, shot list, and locations together before the cameras arrived.
- 02Brought back a familiar face from the 2017 campaign to create continuity without nostalgia.
- 03Planned every scene for a 30-second spot, 15-second cut, and vertical social edit from the start.
What changed
The final campaign moves through recognizable financial moments with warmth and clarity. One production created a connected family of assets, delivered quickly enough to keep the launch on schedule.
The film