The RFM blog
Ideas on video, marketing, and the people behind the work.
1–12 of 30 articles
Video Marketing
Most businesses do not have a video problem. They have a placement problem. There are three or four decent videos sitting in a folder, all doing roughly the same job, and nothing built for the moment a…
Video Marketing
Promotional video marketing grows businesses, but rarely the way owners expect. The problem is almost never the video itself. It is that most companies treat a promo video as a one-time expense, post it…
Video Marketing
Every brand that invests in video marketing eventually hits the same fork in the road. Should the video use real people and real places, or should it be built frame by frame as animation? The animated vs…
Video Marketing
Most brands do not have an awareness problem they can name. They have a quieter one. People who would happily buy from them have simply never heard of them, or heard of them once and forgotten. A brand…
Video Marketing
If you are trying to settle short-form vs long-form video content for your brand in 2026, here is the honest answer up front. It was never a fair fight, because the two formats are not competing for the…
Video Marketing
Video is no longer a nice extra for businesses. It is a core part of how brands market, sell, train, and communicate. The problem is not whether companies need video. The problem is keeping up with the demand.
Video Marketing
In today’s digital age, video has become a powerful tool for businesses to communicate, engage, and market their products or services. Commercial video production plays a crucial role in crafting compelling…
Video Marketing
If you’ve ever tried to price a corporate video, you’ve probably heard everything from a few thousand bucks to six figures. That range is totally normal because the price depends on scope, the crew you…
Video Marketing
The digital landscape continues to evolve, and video marketing remains at the forefront of brand communication strategies. New tools, new distribution patterns, and shifting viewer habits are making video…
Uncategorized
In today’s fast-paced digital world, having a solid online presence is crucial for the success of any business. Whether a small startup or a well-established company, leveraging digital marketing strategies…
Digital
Every so many years comes a great disruptor. In 2024, AI meant budget cuts, new tech to train teams on, and impersonal customer interactions that they quickly cottoned on to. Brands spent 2024 playing…
Video Marketing
Every marketer knows that keeping your audience’s attention is most of the battle. Video is the most powerful medium to do so. The audience agrees as well. According to Wyzowl, consumers state that they are…
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