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Case study · Ongoing partnership · Arizona

Growth Partners Arizona

A rebrand, impact films, and year-round content for an Arizona community lender and the businesses it supports.

Brand strategySocial managementQuarterly contentImpact filmsPR support
Growth Partners Arizona executive meeting with a business owner
266%Instagram follower growth
130K+Quarterly impressions
$1MNearly secured through a key partnership

The challenge

Growth Partners Arizona had meaningful work happening across the state, but the brand and public story were not carrying the scale of that impact. The organization needed more than a campaign. It needed a recognizable voice and a dependable way to keep showing the work.

Growth Partners Arizona materials at a working meeting

The choices

  1. Built messaging from real lending and community-impact data.
  2. Created a repeatable annual rhythm for social, quarterly shoots, events, and PR.
  3. Made the people and businesses behind the numbers the center of the story.

What changed

The partnership expanded GPAZ’s reach and gave the team films, photography, and campaign materials to use in fundraising and lending conversations.

“Their data-driven approach and strategic guidance helped us achieve our goals within three months. Their support has been instrumental in elevating our brand and outreach.”
Andre WhittingtonExecutive Director, Growth Partners Arizona
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