Case study · Campus launch · Tucson, Arizona
Catholic University Tucson
A new campus needed a voice, a visual language, and a reason for Tucson to pay attention. We built all three around the people already making it matter.
Launch strategySocial managementFilmEvent coverageCampaign creative
40%Instagram follower growth
200%+Growth in profile views and site visits
2×Enrollment in one year
The challenge
The Catholic University of America was entering Tucson without an established local identity or social presence. The challenge was to introduce a national institution in a way that felt rooted here—and useful to prospective students now.
The choices
- 01Launched and managed the campus’s social channels as one connected narrative.
- 02Used student stories, events, portraits, and an ethos film to make the mission tangible.
- 03Adapted the same core idea across commercials, vertical reels, posters, radio, and community moments.
What changed
The campaign created a recognizable local presence, strengthened community connection, and helped turn awareness into enrollment. Each format did a different job, but every piece sounded like the same institution.
The film
See the work in motion.
“Katrina is a connector. She sees opportunities and seizes them on behalf of the client, and we have thrived in various ways because of them.”