Case study · Campus launch · Tucson, Arizona
Catholic University Tucson
A new campus needed a voice, a visual language, and a reason for Tucson to pay attention. We built all three around the people already making it matter.
Launch strategySocial managementFilmEvent coverageCampaign creative
40%Instagram follower growth
200%+Growth in profile views and site visits
2×Enrollment in one year
The challenge
The Catholic University of America was entering Tucson without an established local identity or social presence. The campaign needed to introduce the institution to Tucson and show prospective students what its local program offered.
The choices
- Launched and managed the campus’s social channels as one connected narrative.
- Used student stories, events, portraits, and an ethos film to make the mission tangible.
- Adapted the same core idea across commercials, vertical reels, posters, radio, and community moments.
What changed
The campaign created a recognizable local presence, strengthened community connection, and helped turn awareness into enrollment. Each format did a different job, but every piece sounded like the same institution.
The film
See the work in motion.
“Katrina is a connector. She sees opportunities and seizes them on behalf of the client, and we have thrived in various ways because of them.”